About
Jeff Wetherhold provides evidence-based communication methods that stabilize engagement and prevent turnover during change.
How This Work Started
What I've learned over 20+ years is that, when change fails, it's rarely because people don't care or the plan is wrong. It's that communication breaks down under pressure, and most organizations have no system to diagnose or prevent it.​
Leading change is a communication challenge. My work evolved to help leaders meet it.
Proof Under Pressure
My approach is grounded in Motivational Interviewing, behavioral science, change management, and adult learning. These are disciplines I've studied and taught for over two decades.
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These methods have produced impact at scale during sustained disruption across 100+ organizations in a statewide project. The system is designed for daily work under real pressure.
Who I Work With
I work with leaders and HR in mission-driven organizations who are experiencing engagement drops, turnover risk, or change fatigue. These organizations know communication is a constraint, but they don't have a system to address it. ​​
They've often tried training, culture building, or frameworks that didn't survive the next wave of disruption. Those approaches aren’t wrong. They just don't hold up when pressure increases. Organizations need alignment before execution, patterns instead of improvisation, and measurement that reveals risk before it becomes expensive.
The Sustainable Change System
For: Organizations building capacity
An evidence-based communication system that aligns leadership, equips managers with practical skills, and makes engagement risk visible.
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MI for Health
For: Leaders and cohorts building capability
Coaching, advising, and cohort training for leaders who need communication skill development without full organizational engagement.
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Background
Credentials ground my work in evidence, but what organizations value is the practical system that produces measurable outcomes.
Credentials:
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Prosci Certified Change Practitioner
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Member, Motivational Interviewing Network of Trainers (MINT)
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Board Member, Motivational Interviewing in Leadership and Organizations (MILO)
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Faculty Member, Institute for Healthcare Improvement (IHI)
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Master's in Education, Harvard University
Clients include:
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University of Nebraska Medical Center
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State of Illinois
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Institute for Healthcare Improvement
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Massachusetts Institute of Technology
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Institute for Healthcare Delivery Design
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Avera Health
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Healthcentric Advisors
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Ohio Health Care Association
How to Engage
For Organizations
Organizations start with a clarity conversation to assess whether the Sustainable Change System fits their situation. From there, the Sustainable Change Sprint reveals where communication is breaking down and provides a concrete roadmap for the next quarter.
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For Individual Leaders and Cohorts
Individual leaders work through MI for Health for coaching, advising, or cohort training. Start with a clarity conversation to determine the right fit.
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Speaking and Podcasts
Many clients discover Jeff's work through speaking engagements or podcast interviews.
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