Communication Creates Sustainable Change
Jeff Wetherhold provides evidence-based communication methods that stabilize engagement and reduce turnover during change.
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What does this look like? ​​​
Aligned Messaging: Leaders speak with one voice about change. Staff receive consistent messages.
Risk Visibility: See where change is stalling and why. Address risks before they become expensive.
Manager Capability: Managers bring clarity and confidence to difficult conversations.
Why Engagement Drops During Change
Leading change is everyday work. Most organizations still treat it like an event.
Plans, workshops, and formal announcements are outdated by the time they are done. Without a system, daily communication breaks down under pressure, engagement drops, and problems stay hidden until turnover rises.
How We Can Work Together
The Sustainable Change System
For: Organizations building capacity
An evidence-based communication system that aligns leadership, equips managers with practical skills, and makes engagement risk visible.
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MI for Health
For: Leaders and cohorts building capability
Coaching, advising, and cohort training for leaders who need communication skill development without full organizational engagement.
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The Sustainable Change System
Communication needs to be reliable every day, not just during rollout. The Sustainable Change System aligns leaders, equips managers with evidence-driven skills, and makes adoption risks visible and specific.
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How It Works
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Aligns leadership communication before manager work begins
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Identifies which phases of change adoption are unaddressed
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Reveals where communication breaks down for internal ownership
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Builds manager capability to use evidence-driven communication in real conversations
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Provides quarterly measurement to make progress clear
Proof
Research shows 88% of organizational change efforts produce no lasting results, most often because communication fails.
The Sustainable Change System’s methods were tested at scale during sustained disruption across 100+ organizations.
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Outcomes vary by organization and depend on leadership participation and manager adoption.
Results
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Statewide initiative​​
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400+ leaders
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100+ organizations
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97% applied learning rate
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40% increased capability to lead change
Speaking & Podcasts
Jeff regularly speaks at in-person events and on podcasts about topics that challenge conventional thinking about change. Many organizations discover his work through these events.​
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What Clients Notice
Frequently Asked Questions
Is this a training program?
No. This installs a communication system with practice and measurement.
How long does it take?
The Sprint runs 60-90 days and produces usable outputs regardless of next steps. Quarterly Change Packages run 90 days for organizations that choose to continue.
Who needs to participate?
Leadership participates in alignment sessions. Managers participate in practice cohort. HR coordinates but doesn't carry the work alone.
What do leaders need to do?
Participate in alignment and use shared language consistently.
What result should we expect?
Clearer communication, visible risk indicators, and steadier engagement during change.
What does this not do?
This does not promise culture transformation. It focuses on observable communication behavior and system installation.