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Plans don't
change people.
Communication does.

Stabilize engagement and reduce turnover during change.

Start with Communication

Leading change is hard. Where to start is easy.​ Organizations change when individuals choose to change. Those choices are the product of communication. 

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88% of organizational change efforts produce no lasting results. The most common reason, by far: communication breaks down.

Working Together

I develop communication capability for leaders and organizations navigating change.

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The Sustainable Change System

For organizations building capacity

Training builds skills. Systems reduce disengagement and turnover. Develop capability and build the infrastructure to ensure visibility, alignment, and consistency under pressure.
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Learn about the system →

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Communication Capability

For leaders and cohorts building skills

Learn evidence-based ways to engage others in change with coaching, training, and advising grounded in Motivational Interviewing. Your capability grows even if your organization isn't ready for a system.
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Build your capability →

Proof

These communication skills are rooted in Motivational Interviewing, which is supported by more than 2,300 randomized clinical trials and 200 meta-analyses. 

The Sustainable Change System’s methods were tested at scale during sustained disruption across 100+ organizations.
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Outcomes vary by organization and depend on leadership participation and manager adoption.

System Results:​​

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  • 400+ leaders

  • 100+ organizations

  • 97% applied learning

  • 40% increased capability to lead change

How the System Works

The Sustainable Change System aligns leaders, equips managers with evidence-driven skills, and makes adoption risks visible and specific. 
 

Communication needs to be reliable every day, not just during rollout. Without a system, communication breaks down under pressure, engagement drops, and problems stay hidden until turnover rises. 

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Learn about the system →

Start

Sustainable Change Sprint

Diagnose communication breakdowns. Establish baseline. Create quarter-ready momentum plan.

Focus: Entry diagnostic + design

Timeframe: 60-90 days

Build

Quarterly Change Packages

Build manager capability systematically. Maintain leadership alignment. Stabilize engagement during change.

Focus: Behavior change engine

Timeframe: 90 day cycles

Own

System Installation Program

Transfer system to internal ownership. Train champions. Document playbooks for independent operation.

Focus: Full capability transfer

Timeframe: 6-12 months

Speaking & Podcasts

I speak at in-person events and on podcasts about topics that challenge conventional thinking about change. 

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View speaking topics →

Listen to podcasts →

What Clients Notice

Dr. M. Salman Ashraf

Nebraska Department of Health and Human Services

"Jeff is an outstanding educator and coach. He has been amazing in tailoring his presentations to the needs of the audience. I have always heard glowingly positive feedback from those who he has coached during the last 3 years of working with us."

FAQs: The Sustainable Change System

FAQ

Is this a training program?

No. This installs a communication system with practice and measurement.

How long does it take?

The Sprint runs 60-90 days and produces usable outputs regardless of next steps. Quarterly Change Packages run 90 days for organizations that choose to continue.

Who needs to participate?

Leadership participates in alignment sessions. Managers participate in practice cohort. HR coordinates but doesn't carry the work alone.

What do leaders need to do?

Participate in alignment and use shared language consistently.

What result should we expect?

Clearer communication, visible risk indicators, and steadier engagement during change.

What does this not do?

This does not promise culture transformation. It focuses on observable communication behavior and system installation.

Start with Clarity

Change starts with communication. You should start with clarity. Book a call to determine your next step.

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